User friendliness

A clear structure of the page and a shallow nesting of menu and page levels provide a good orientation on the Web page.

What you want should be found quickly with a few clicks.The basic structure of a Web page changes with every page that confuses the user.

 It is usually better your way to a page that has some standards like many other pages and keeps on struktuierte standards.

Often contradicts the interests of the provider of that would like to present a possible unique page so that the user will remember this uniqueness.